Once you experience India, it’s hard not to fall in love with it.

The new British Airways ad, which has been directed by Masaan director Neeraj Ghaywan, features the story of a young UK-based female cabin crew member who is flying to India for the first time.

On her maiden trip to India, Helena meets an old Indian woman on board with whom she develops a special bond.

Titled ‘Fuelled by love’, this campaign has been inspired by a real story.

Watch and smile…