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Celebrate Chinese New Year with Johnnie Walker Blue Label Cocktails

LONDON, Nov. 17, 2020 /PRNewswire/ — With more people choosing to drink in the comfort of their own home, the world’s No 1 Scotch whisky wanted to bring the new Johnnie Walker Blue Label Chinese New Year limited edition into your living room.

The new Johnnie Walker Blue Label Chinese New Year limited edition bottle and pack.

Johnnie Walker Scotch Whisky Ambassador, Alistair Reynolds, crafted two new, easy-to-make Johnnie Walker Blue Label cocktail recipes designed to be enjoyed and shared with colleagues and close friends during this year’s Spring Festival. 

Alistair says: “This wonderfully illustrated Johnnie Walker Blue Label Chinese New Year limited edition will make a fittingly beautiful gift to wish colleagues and close friends a prosperous start to the new year and to mark the beginning of this year’s festival in style. But why not go one step further, bring the cocktail bar experience home and treat those close to you with a drink that explores all the velvety smoothness of this exquisite Scotch.”

New Year, New Highball

Recipe:

  • 50ml of Johnnie Walker Blue Label Chinese New Year Limited Edition
  • Top with a 100ml blend of green tea and oolong tea

Instructions:

  • To make the tea: Leave two heaped teaspoons or tea bags of each tea in cold water in the fridge for 24 hours.
  • Strain out tea leaves or remove tea bags.
  • Build in a highball glass over lots of ice.

Blue Label Bubbles



Recipe:

  • 20ml Johnnie Walker Blue Label Chinese New Year Limited Edition
  • 10ml of cold Earl Grey tea syrup

Instructions:

  • To make the syrup: 1 part sugar dissolved into 1 part Earl Grey tea.
  • Chill in the fridge and top with champagne.

The velvety smooth Johnnie Walker Blue Label has a rich history of Chinese New Year releases, with each year bringing a beautiful bespoke pack and bottle design celebrating the Zodiac sign of each year.

The 2021 Chinese New Year design created by award-winning Chinese artist Shirley Gong looks forward to a year of good fortune and great achievements. In the illustrations the ox is honoured for its majesty as a symbol of prosperity and growth, poised high above mountain clouds representing longevity. The remarkable visuals are completed with celebratory lanterns and cherry blossom, signifying good fortune in the year to come.

Only 1 in 10,000 casks in our unparalleled reserves of over 10 million maturing Scotch whiskies has the richness and character required to intricately craft Johnnie Walker Blue Label, including some irreplaceable casks from long-closed “ghost” distilleries.

Johnnie Walker have created the recipes to celebrate the launch of two exclusive Chinese New Year limited editions, the beautifully illustrated Johnnie Walker Blue Label and a first-of-a-kind John Walker & Sons King George V limited edition.

John Walker & Sons King George V is a rare combination of exquisite whiskies, originally crafted to celebrate the first Royal Warrant granted to Johnnie Walker to supply Scotch whisky to the British Royal Household.

Drawn from extremely precious, rare casks, every bottle of John Walker & Sons King George V contains irreplaceable whiskies from the now silent distillery of Port Ellen. It is an elegantly rich and creamy whisky that has precious rarity reflected in every drop.

This incredible Scotch is best enjoyed with a sip of iced water to prepare your palate, followed by a sip of John Walker & Sons King George V Chinese New Year limited edition.

Both limited edition designs are available in selected markets globally at a RRSP of £200 GBP for Johnnie Walker Blue Label Chinese New Year limited edition, and £400 GBP for John Walker & Sons King George V Chinese New Year limited edition.

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Photo: https://oyefilmy.in/wp-content/uploads/2020/11/celebrate-chinese-new-year-with-johnnie-walker-blue-label-cocktails-2.jpg  


 

The new John Walker & Sons King George V Chinese New Year limited edition bottle and pack.

 

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Simplilearn Wins Fourth Consecutive EC-Council Global Award

BENGALURU, India, Jan. 22, 2021 /PRNewswire/ — Simplilearn, the world’s leading Online Bootcamp for digital economy skills training, has been awarded the EC-Council Circle of Excellence Award (Enterprise) for 2020, as announced at the EC-Council Global Awards event. This is the fourth consecutive year that the company is winning an EC-Council Global award. This award honors those training centers that have been most successful in contributing to the information security community by providing comprehensive and cutting-edge certification programs for cybersecurity professionals and aspirants throughout the year.

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The EC Council selected this year’s winners from an extensive training partner network spanning across 145 countries and a large pool of Certified EC-Council Instructors. After evaluating the candidates by the EC-Council awards committee’s stringent criteria, the committee chose the best from each category. 

For more than a decade, the EC-Council’s Circle of Excellence Awards program has honored training companies and enterprises in cybersecurity and other internet-related industries. The council employs numerous industry experts, training partners, and expert instructors on its annual awards board in its selection process. The EC-Council chose Simplilearn from among hundreds of training centers worldwide, including a large pool of Certified EC-Council Instructors.  

Speaking about the achievement, Anand Narayanan, Chief Product Officer, Simplilearn, stated, “We are greatly delighted and honored to have been chosen as the winner of the 2020 EC-Council Circle of Excellence Award (Enterprise), yet another EC-Council Global award win, now for the fourth year in a row and the fifth time overall since 2014. At Simplilearn, all programs are delivered through an online Bootcamp approach that combines the best aspects of self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global learning assistance. We will continue to offer new courses on the highest demand skills, including cybersecurity, to enhance the knowledge and skills of professionals in this crucial industry.” 

Previously, Simplilearn has received the EC-Council Circle of Excellence Award in 2019, 2018, 2017, and 2014, and the Best Newcomer award in 2013. This award adds to the company’s other recent honors that include the 2020 and 2019 Stevie Awards for Customer Service Success and Innovation in Customer Service Management along with Training Industry Magazine’s 2020, 2019, and 2018 Top 20 Online Learning Library awards and 2020 Top 20 IT Training Company Award.

About Simplilearn

Simplilearn is the world’s leading online Bootcamp for digital skills training, focused on helping people acquire the skills they need to thrive in the digital economy. Simplilearn provides outcome-based online training across technologies and applications in Data Science, AI and Machine Learning, Cloud Computing, Cyber Security, Digital Marketing, DevOps, Project Management, and other critical digital disciplines. Through individual courses, comprehensive certification programs, and partnerships with world-renowned universities, Simplilearn provides millions of professionals and thousands of corporate training organizations with the work-ready skills they need to excel in their careers. Based in San Francisco, CA, and Bangalore, India, Simplilearn has helped more than 1,000,000 professionals and 2,000 companies across 150 countries to get trained, acquire certifications, and reach their business and career goals. With over 1,000 live classes each month, real-world projects, and more, professionals learn by doing with Simplilearn. Ongoing industry recognition for the company includes the 2020 Aegis Graham Bell Award for Innovation in EdTech, 2020 Stevie® Gold Award for Customer Service Success, and recognition by the prestigious Training Industry Inc. as one of the Top IT Training Companies for 2020. For more information, please visit www.simplilearn.com

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Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery

GENEVA, Jan. 21, 2021 /PRNewswire/ — Firmenich, the world’s largest privately-owned fragrance and taste company, officially announces the arrival of Matteo Magnani as Chief Consumer & Innovation Officer, Global Perfumery. Magnani is responsible for future-proofing the marketing and innovation pipeline by enhancing existing capabilities and driving breakthrough solutions for our customers.

Matteo Magnani: Chief Consumer & Innovation Officer, Perfumery, Firmenich

“Matteo is an experienced business leader with a strong track record in brand building and innovation,” said Ilaria Resta, President, Global Perfumery, Firmenich. “In this new role, he will focus on transforming in-depth market and consumer insights into business opportunities and solutions, to enhance our robust capabilities across innovation, naturals and sustainability. Matteo will also develop our brand equity and communications, while accelerating digitalization with our customers.”

Prior to joining Firmenich, Matteo spent 17 years at Procter & Gamble. In his last role, he served as Brand Vice President for Fabric Care Europe, where he contributed to the strong growth of brands such as Ariel, Tide, Lenor and Fairy. Prior to this, Matteo led Dolce&Gabbana Beauty, formerly licensed to P&G, overseeing a rich innovation program, including blockbuster fragrance launches and the successful establishment of the luxury fragrance collection and color cosmetics. Born and raised in Milan, Matteo lives in Geneva with his wife and two children.

“I have always been passionate about fragrance and it’s potential to bring added benefit and value to consumer products,” said Matteo Magnani.  “It’s an exciting time to join Firmenich, which, after 125 years, continues to lead the industry in creativity, innovation and sustainability. I feel empowered to drive greater impact for our customers and their consumers.”

Based in Geneva, Matteo will report directly to Ilaria Resta, President, Global Perfumery, and will oversee Perfumery teams across innovation, marketing, consumer insights, naturals, sustainability, digital and communications.

About Firmenich

Firmenich was founded in 1895 in Geneva, Switzerland, and for 125 years has been a private family-owned company. Firmenich is a leading business-to-business company operating primarily in the flavors and fragrances market, and is involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Firmenich aims to offer its customers superior creativity in formulation, a broad and high-quality palette of ingredients and proprietary technologies including in biotechnology, encapsulation, olfactory science and taste modulation, among other areas of innovation. Firmenich had an annual turnover of 3.9billion Swiss Francs at end June 2020. More information about Firmenich is available at www.firmenich.com

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Housing.com partners with MoEngage to boost platform enquiries by 15%

SAN FRANCISCO, Jan. 21, 2021 /PRNewswire/ — Housing.com, India’s leading real estate portal, has signed MoEngage to help increase its push delivery rates and drive better stickiness with hyper-personalized engagement. The decision comes on the back of a three month long POC that clearly established the uplift in deliverability and conversions brought about by MoEngage’s insights led engagement platform.

Housing’s marketing team was utilizing an internal tool to carry out their engagement strategy. However, for every campaign, the team had to depend on their internal tech team to segment users, trigger the campaign at a particular time, and revise content manually if needed. This was becoming a cumbersome task for the team. Furthermore, the delivery rate that the Housing team was able to achieve through the internal tool was improvable.

In an Asian market dominated by Chinese smartphones, the difficulties faced by Housing.com in reaching its users were not new. Multiple optimizations on devices from brands like Xiaomi, Oppo, Vivo, Huawei, etc., limited the deliverability of Housing.com’s push messages. The fact that these brands make for more than 50% of the smartphone market share made it all the more critical.

Housing.com and MoEngage, therefore, embarked on a POC journey in early 2020, with well-defined goals around MoEngage’s Push Amplification Plus module to drive a significant uplift in the push delivery rates, personalization at scale, and subsequently, better conversions.

“We were initially slightly unsure whether to integrate with a 3rd party vendor or not for all the Push Notifications sent to our App audience as we already had an ‘in-house solution’ for the same. But when we saw some great & valuable features that MoEngage offers and the ease with which we could use them, we were confident that it would be worth trying. We then did a POC which turned out to be successful, and now we are using it to re-engage not only our App users but also our Web users.” – Gaurav Jain, Lead Product Manager, Housing.com.

“MoEngage’s three-tier push deliverability optimizations along with OEM partnerships enabled us to achieve a whopping 40% uplift in Push Delivery Rates compared to the internal tool. Using MoEngage’s proprietary Push Amplification Plus, we were able to reach 95% of our users,” added Gaurav.

Once the delivery was sorted, Housing.com decided to focus on a personalized user experience to enhance engagement and eventually improve conversions. Gaurav said, “An AI-powered, insights-led customer engagement platform, MoEngage enabled us to gain rich intelligence into our customers’ preferences, behaviors, and journeys; this allowed us to segment users based on attributes and behaviors. Basis this segment, we ran multichannel user engagement campaigns with relevant property suggestions and recommendations across channels like push and web push notifications. We leveraged MoEngage’s Dynamic Product Messaging (DPM) to scale personalization and ensure that messaging was automatically customized and sent with multiple property suggestions in one push notification.”

The Housing team also leveraged capabilities like content optimization through SHERPA, MoEngage’s proprietary AI engine, which automatically figured out the right message variant and the right time to send messages to every user – in real-time. This helped achieve higher conversions in terms of sessions and leads on the Housing platform.

The results were impressive, says Gaurav, “we saw a 2X increase in CTRs (Click through Rates), 15% increase in the overall app sessions, resulting in 15% more platform enquiries. MoEngage helped us transform our customer engagement strategy by stitching together all channels seamlessly and complementing them with features like DPM, advanced analytics, smart-trigger campaigns, and push amplification. “

Sangeet Aggarwal, Head of Product, Housing.com adds, “Finding your dream home is a long journey, and hence user re-engagement becomes key for us. It is not just about when to reach out, but the right messaging and personalization is very important. MoEngage has helped us realize this potential, and our discussion-to-execution-to-learning cycle has improved significantly.”

About MoEngage:

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is recognized as a leader in the 2020 Gartner Magic Quadrant Report and G2 2020 Summer and Fall report and is a “Strong Performer” in the Forrester Wave for Mobile Engagement Automation, Q3 2020. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. To learn more, visit www.moengage.com.

About Housing.com

Housing.com is the fastest-growing company in the online real estate space. Born out of the need to simplify the search for a home, free of fake listings and endless site visits, they have created a unique property search platform that filled the gaps left by others in the market. Housing.com is an innovative real estate classifieds platform where their consumers and partners can ‘discover’, ‘rent’, ‘buy’, ‘sell’, and ‘finance’ their dream homes. Not only that, you can now pay your rents online using credit cards, generate rent agreements without stepping out and book many other home-related services, which not only makes your lives easy but also rewards you at every step.

Source: https://www.moengage.com/in-the-news/housing-com-partners-with-moengage-to-boost-platform-enquiries-by-15percent/

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