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Europe on top in EF’s Global Ranking of English Proficiency

Global survey of over two million adults reveals worldwide trends in English proficiency  

ZURICH, Nov. 17, 2020 /PRNewswire/ — EF Education First released today the 2020 edition of its

EF English Proficiency Index (EF EPI), analyzing data from 2.2 million non-native English speakers in 100 countries and regions. This year, the Netherlands remains in first position while Denmark and Finland come in second and third.

The EF English Proficiency Index is an annual ranking of countries and regions by English skills.

“While 2020 has been a challenging year, the circumstances have also highlighted the importance of clear communication and cooperation across borders. English as a global lingua franca continues to bring people together, and the EF EPI contains valuable insights for policy makers to evaluate and strengthen their organizations’ and governments’ language learning capability,” said Dr. Christopher McCormick, EF Executive Vice President for Academic Affairs.

The EF EPI is based on test scores from the EF Standard English Test (EF SET), the world’s first free standardized English test. The EF SET has been used worldwide by thousands of schools, companies, and governments for large-scale testing.

Key findings of the EF EPI 2020 include:

  • The network effect of English has never been stronger. The more people use English, the more useful it becomes for individuals, businesses, and countries to access resources and opportunities.
  • Although Europe’s English proficiency is consistently strong, 27 out of 33 countries improved their proficiency since last year. Russia has improved and returned to the Moderate proficiency band, after briefly dropping to the Low proficiency band last year.
  • Asia displays the largest gap between highest and lowest scorers of any region. China continues to improve but India has dropped from Moderate to Low proficiency.
  • Latin America’s upward trend continues despite Mexico’s significant decline.
  • Africa’s overall average has improved significantly, but the gap between high and low proficiency countries remains wide. Most countries on the continent still do not supply enough test data to be included in the index.
  • People aged 26 to 30 have the highest English proficiency worldwide, but adults over 40 score better than 18-20 year olds, underlining the role of universities and workplaces in developing English skills.
  • Government, education, and healthcare sectors scored at the bottom of the industry ranking. Competition in the private sector is driving companies to select for English proficiency and invest in developing English skills more aggressively, leaving the public sector underskilled by comparison.
  • For the first time, Armenia, Tajikistan, and Rwanda have sufficient data to be included in the index.

The scoring scale of the EF EPI has moved to 800 points this year to eliminate confusion with the previous scale which resembled a percentile. Alongside the new scale, a clarification of the conversion of EF EPI scores to the Common European Framework of Reference for Languages (CEFR) is included in the report.

The EF EPI report is available for download at http://www.ef.com/epi. The EF EPI 2020 ranking is below.

About EF Education First 

EF Education First is an international education company that focuses on language, travel, cultural exchange, and academics. Founded in 1965, EF’s mission is “opening the world through education.” EF is the Official Language Training Partner for the Tokyo 2020 Olympic and Paralympic Games.

EF English Proficiency Index 2020 Ranking of Countries and Regions:

EF EPI Ranking

Country or Region

1

Netherlands

2

Denmark

3

Finland

4

Sweden

5

Norway

6

Austria

7

Portugal

8

Germany

9

Belgium

10

Singapore

11

Luxembourg

12

South Africa

13

Croatia

14

Hungary

15

Serbia

16

Poland

17

Romania

18

Switzerland

19

Czech Republic

20

Bulgaria

21

Greece

22

Kenya

22

Slovakia

24

Lithuania

25

Argentina

25

Estonia

27

Philippines

28

France

29

Latvia

30

Italy

30

Malaysia

32

South Korea

33

Hong Kong, China

34

Nigeria

34

Spain

36

Costa Rica

37

Chile

38

China

39

Paraguay

40

Belarus

41

Cuba

41

Russia

43

Albania

44

Ukraine

45

Macau, China

46

Bolivia

47

Georgia

48

Dominican Republic

49

Honduras

50

India

51

Armenia

51

Uruguay

53

Brazil

54

Tunisia

55

Japan

56

El Salvador

56

Iran

56

Panama

59

Peru

60

Nepal

61

Pakistan

62

Ethiopia

63

Bangladesh

63

Guatemala

65

Vietnam

66

United Arab Emirates

67

Venezuela

68

Sri Lanka

69

Turkey

70

Kuwait

71

Qatar

72

Jordan

73

Nicaragua

74

Bahrain

74

Indonesia

74

Morocco

77

Colombia

78

Mongolia

79

Afghanistan

80

Angola

81

Algeria

82

Mexico

83

Egypt

84

Cambodia

85

Sudan

86

Azerbaijan

87

Syria

88

Uzbekistan

89

Cameroon

89

Thailand

91

Ivory Coast

92

Kazakhstan

93

Ecuador

93

Myanmar

95

Rwanda

96

Kyrgyzstan

97

Saudi Arabia

98

Oman

99

Iraq

100

Tajikistan

 

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Simplilearn Wins Fourth Consecutive EC-Council Global Award

BENGALURU, India, Jan. 22, 2021 /PRNewswire/ — Simplilearn, the world’s leading Online Bootcamp for digital economy skills training, has been awarded the EC-Council Circle of Excellence Award (Enterprise) for 2020, as announced at the EC-Council Global Awards event. This is the fourth consecutive year that the company is winning an EC-Council Global award. This award honors those training centers that have been most successful in contributing to the information security community by providing comprehensive and cutting-edge certification programs for cybersecurity professionals and aspirants throughout the year.

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The EC Council selected this year’s winners from an extensive training partner network spanning across 145 countries and a large pool of Certified EC-Council Instructors. After evaluating the candidates by the EC-Council awards committee’s stringent criteria, the committee chose the best from each category. 

For more than a decade, the EC-Council’s Circle of Excellence Awards program has honored training companies and enterprises in cybersecurity and other internet-related industries. The council employs numerous industry experts, training partners, and expert instructors on its annual awards board in its selection process. The EC-Council chose Simplilearn from among hundreds of training centers worldwide, including a large pool of Certified EC-Council Instructors.  

Speaking about the achievement, Anand Narayanan, Chief Product Officer, Simplilearn, stated, “We are greatly delighted and honored to have been chosen as the winner of the 2020 EC-Council Circle of Excellence Award (Enterprise), yet another EC-Council Global award win, now for the fourth year in a row and the fifth time overall since 2014. At Simplilearn, all programs are delivered through an online Bootcamp approach that combines the best aspects of self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global learning assistance. We will continue to offer new courses on the highest demand skills, including cybersecurity, to enhance the knowledge and skills of professionals in this crucial industry.” 

Previously, Simplilearn has received the EC-Council Circle of Excellence Award in 2019, 2018, 2017, and 2014, and the Best Newcomer award in 2013. This award adds to the company’s other recent honors that include the 2020 and 2019 Stevie Awards for Customer Service Success and Innovation in Customer Service Management along with Training Industry Magazine’s 2020, 2019, and 2018 Top 20 Online Learning Library awards and 2020 Top 20 IT Training Company Award.

About Simplilearn

Simplilearn is the world’s leading online Bootcamp for digital skills training, focused on helping people acquire the skills they need to thrive in the digital economy. Simplilearn provides outcome-based online training across technologies and applications in Data Science, AI and Machine Learning, Cloud Computing, Cyber Security, Digital Marketing, DevOps, Project Management, and other critical digital disciplines. Through individual courses, comprehensive certification programs, and partnerships with world-renowned universities, Simplilearn provides millions of professionals and thousands of corporate training organizations with the work-ready skills they need to excel in their careers. Based in San Francisco, CA, and Bangalore, India, Simplilearn has helped more than 1,000,000 professionals and 2,000 companies across 150 countries to get trained, acquire certifications, and reach their business and career goals. With over 1,000 live classes each month, real-world projects, and more, professionals learn by doing with Simplilearn. Ongoing industry recognition for the company includes the 2020 Aegis Graham Bell Award for Innovation in EdTech, 2020 Stevie® Gold Award for Customer Service Success, and recognition by the prestigious Training Industry Inc. as one of the Top IT Training Companies for 2020. For more information, please visit www.simplilearn.com

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Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery

GENEVA, Jan. 21, 2021 /PRNewswire/ — Firmenich, the world’s largest privately-owned fragrance and taste company, officially announces the arrival of Matteo Magnani as Chief Consumer & Innovation Officer, Global Perfumery. Magnani is responsible for future-proofing the marketing and innovation pipeline by enhancing existing capabilities and driving breakthrough solutions for our customers.

Matteo Magnani: Chief Consumer & Innovation Officer, Perfumery, Firmenich

“Matteo is an experienced business leader with a strong track record in brand building and innovation,” said Ilaria Resta, President, Global Perfumery, Firmenich. “In this new role, he will focus on transforming in-depth market and consumer insights into business opportunities and solutions, to enhance our robust capabilities across innovation, naturals and sustainability. Matteo will also develop our brand equity and communications, while accelerating digitalization with our customers.”

Prior to joining Firmenich, Matteo spent 17 years at Procter & Gamble. In his last role, he served as Brand Vice President for Fabric Care Europe, where he contributed to the strong growth of brands such as Ariel, Tide, Lenor and Fairy. Prior to this, Matteo led Dolce&Gabbana Beauty, formerly licensed to P&G, overseeing a rich innovation program, including blockbuster fragrance launches and the successful establishment of the luxury fragrance collection and color cosmetics. Born and raised in Milan, Matteo lives in Geneva with his wife and two children.

“I have always been passionate about fragrance and it’s potential to bring added benefit and value to consumer products,” said Matteo Magnani.  “It’s an exciting time to join Firmenich, which, after 125 years, continues to lead the industry in creativity, innovation and sustainability. I feel empowered to drive greater impact for our customers and their consumers.”

Based in Geneva, Matteo will report directly to Ilaria Resta, President, Global Perfumery, and will oversee Perfumery teams across innovation, marketing, consumer insights, naturals, sustainability, digital and communications.

About Firmenich

Firmenich was founded in 1895 in Geneva, Switzerland, and for 125 years has been a private family-owned company. Firmenich is a leading business-to-business company operating primarily in the flavors and fragrances market, and is involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Firmenich aims to offer its customers superior creativity in formulation, a broad and high-quality palette of ingredients and proprietary technologies including in biotechnology, encapsulation, olfactory science and taste modulation, among other areas of innovation. Firmenich had an annual turnover of 3.9billion Swiss Francs at end June 2020. More information about Firmenich is available at www.firmenich.com

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Housing.com partners with MoEngage to boost platform enquiries by 15%

SAN FRANCISCO, Jan. 21, 2021 /PRNewswire/ — Housing.com, India’s leading real estate portal, has signed MoEngage to help increase its push delivery rates and drive better stickiness with hyper-personalized engagement. The decision comes on the back of a three month long POC that clearly established the uplift in deliverability and conversions brought about by MoEngage’s insights led engagement platform.

Housing’s marketing team was utilizing an internal tool to carry out their engagement strategy. However, for every campaign, the team had to depend on their internal tech team to segment users, trigger the campaign at a particular time, and revise content manually if needed. This was becoming a cumbersome task for the team. Furthermore, the delivery rate that the Housing team was able to achieve through the internal tool was improvable.

In an Asian market dominated by Chinese smartphones, the difficulties faced by Housing.com in reaching its users were not new. Multiple optimizations on devices from brands like Xiaomi, Oppo, Vivo, Huawei, etc., limited the deliverability of Housing.com’s push messages. The fact that these brands make for more than 50% of the smartphone market share made it all the more critical.

Housing.com and MoEngage, therefore, embarked on a POC journey in early 2020, with well-defined goals around MoEngage’s Push Amplification Plus module to drive a significant uplift in the push delivery rates, personalization at scale, and subsequently, better conversions.

“We were initially slightly unsure whether to integrate with a 3rd party vendor or not for all the Push Notifications sent to our App audience as we already had an ‘in-house solution’ for the same. But when we saw some great & valuable features that MoEngage offers and the ease with which we could use them, we were confident that it would be worth trying. We then did a POC which turned out to be successful, and now we are using it to re-engage not only our App users but also our Web users.” – Gaurav Jain, Lead Product Manager, Housing.com.

“MoEngage’s three-tier push deliverability optimizations along with OEM partnerships enabled us to achieve a whopping 40% uplift in Push Delivery Rates compared to the internal tool. Using MoEngage’s proprietary Push Amplification Plus, we were able to reach 95% of our users,” added Gaurav.

Once the delivery was sorted, Housing.com decided to focus on a personalized user experience to enhance engagement and eventually improve conversions. Gaurav said, “An AI-powered, insights-led customer engagement platform, MoEngage enabled us to gain rich intelligence into our customers’ preferences, behaviors, and journeys; this allowed us to segment users based on attributes and behaviors. Basis this segment, we ran multichannel user engagement campaigns with relevant property suggestions and recommendations across channels like push and web push notifications. We leveraged MoEngage’s Dynamic Product Messaging (DPM) to scale personalization and ensure that messaging was automatically customized and sent with multiple property suggestions in one push notification.”

The Housing team also leveraged capabilities like content optimization through SHERPA, MoEngage’s proprietary AI engine, which automatically figured out the right message variant and the right time to send messages to every user – in real-time. This helped achieve higher conversions in terms of sessions and leads on the Housing platform.

The results were impressive, says Gaurav, “we saw a 2X increase in CTRs (Click through Rates), 15% increase in the overall app sessions, resulting in 15% more platform enquiries. MoEngage helped us transform our customer engagement strategy by stitching together all channels seamlessly and complementing them with features like DPM, advanced analytics, smart-trigger campaigns, and push amplification. “

Sangeet Aggarwal, Head of Product, Housing.com adds, “Finding your dream home is a long journey, and hence user re-engagement becomes key for us. It is not just about when to reach out, but the right messaging and personalization is very important. MoEngage has helped us realize this potential, and our discussion-to-execution-to-learning cycle has improved significantly.”

About MoEngage:

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is recognized as a leader in the 2020 Gartner Magic Quadrant Report and G2 2020 Summer and Fall report and is a “Strong Performer” in the Forrester Wave for Mobile Engagement Automation, Q3 2020. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. To learn more, visit www.moengage.com.

About Housing.com

Housing.com is the fastest-growing company in the online real estate space. Born out of the need to simplify the search for a home, free of fake listings and endless site visits, they have created a unique property search platform that filled the gaps left by others in the market. Housing.com is an innovative real estate classifieds platform where their consumers and partners can ‘discover’, ‘rent’, ‘buy’, ‘sell’, and ‘finance’ their dream homes. Not only that, you can now pay your rents online using credit cards, generate rent agreements without stepping out and book many other home-related services, which not only makes your lives easy but also rewards you at every step.

Source: https://www.moengage.com/in-the-news/housing-com-partners-with-moengage-to-boost-platform-enquiries-by-15percent/

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