Connect with us

News Wire

Indiannica Learning is back with Indiannica Quiz League 2020 (In association with legendary quizmaster Mr Siddhartha Basu)

NEW DELHI, Oct. 27, 2020 /PRNewswire/ — Indiannica Learning Private Limited (a subsidiary of Navneet Education Limited) is delighted to announce the launch of Indiannica Quiz League 2020, a multi-platform, mass-participative, nationwide general knowledge contest for schools. IQL is an exercise to engage students of Classes 6-8 across the country, in a quizzing experience which is unique and exciting.  This initiative stems from Indiannica’s mission of enriching the experiences of learners that we connect with and a tradition of successfully hosting quizzes in different parts of the country and overseas in association with prestigious schools.

IQL 2020, has a unique edge this time. A partnership with DigiTOK, the company run by Mr Siddhartha Basu and Ms Anita Kaul Basu, who have a formidable reputation for producing high-quality knowledge-based programming like Kaun Banega Crorepati, News Wiz, Mastermind India, University Challenge and India’s Child Genius. Mr Basu will also be hosting the semi-final and final rounds of the quiz.

Speaking on the occasion, Mr. Sumit Gupta, CEO & Managing Director, Indiannica Learning, said, “It gives me immense pleasure to announce the launch of Indiannica Quiz League 2020. This time we are back in a brand-new avatar and are very happy to be associated with Mr Siddhartha Basu who has been a part of the Indiannica family as a quizmaster and as an author of our general knowledge books. We have adapted the quiz to be played by all digitally through the app and other platforms from the safety of everyone’s home without compromising on the thrill and excitement of quizzing! I invite all quiz enthusiasts to register soon and join us for an exhilarating learning experience through IQL 2020.

Mr Siddhartha Basu added, “IQL is a league not just for quizzers but for every young mind who is curious, who can enjoy the fun of finding out, who is eager to learn, play and win. For the middle school student, of course, there’s an open entry into a national contest with successive stages, ending with an IQL Schools champion team of 2020. But for them and the rest of the playing public, there’s also an exciting daily engagement on the IQL-DigiTok app, to test and contest their general knowledge in an interesting and entertaining way. It offers a smart way to use a smart phone to get smarter.”

The aim of the contest is to certify and celebrate the brightest, brainiest, and the best-informed young minds in the country. The five stages of the IQL Contest will be primarily played out on the digital platform through specially created apps that will run the selection and successive stages of the contest. The best part is that IQL is designed to be played from the comfort of the contestant’s homes!

And there’s a bonus for anyone to play. A parallelly run App based game for all ages. The IQL Alpha Daily Quiz which is open to all, including class 6-8 contestants. There are exciting daily and weekly prizes to be won.

Students playing for the IQL Contest from across the country can participate by registering through Indiannica’s educational app―ILP (India, Learn and Play) available on Play Store and App Store. Registrations are open till October 31, 2020.

To learn more, visit:

About Indiannica Learning 

Indiannica Learning Private Limited (a subsidiary of Navneet Education Limited), since 1998 has been a pioneer in creation, development, distribution and marketing of products that promote knowledge and learning.

The company has an extensive product catalogue comprising specialized curricular learning solutions consisting of textbooks, interactive student and teacher resources, teacher training materials, educational, instructional, and information products as well as technology solutions. We strongly involve ourselves with schools, parents, and educators, designing products for the 21st-century classroom and today’s home learning environments, in association with global educational publisher, Encyclopædia Britannica as exclusive licensee of Encyclopædia Britannica curricular solutions.

At Indiannica Learning, we are committed to our mission of enriching experiences of learners that we connect with and spreading knowledge beyond horizons.

For more details please visit:, , or 

About DigiTOK 

At the helm of cutting edge technology, DigiTOK is the slick new online avatar of Tree of Knowledge – a company known for its high-quality knowledge-based programming.

Founded by Siddhartha & Anita Kaul Basu, DigiTOK has an enviable pedigree. Its founders brought KAUN BANEGA CROREPATI, the Indian version of WHO WANTS TO BE A MILLIONAIRE, to Indian TV screens, and changed the landscape of televised quizzing forever. A host of other shows from their stable, including NEWS WIZ, MASTERMIND INDIA, UNIVERSITY CHALLENGE, and INDIA’S CHILD GENIUS, have captured audiences hungry for interactive, exciting high quality Content that stimulates the mind without being didactic. The company has also created and produced customized, multimedia, interactive quizzes with audio and video components for over 2000 live quiz shows across India and abroad.

DigiTOK is creating experiential digital properties, including App based games for viewer and player engagements. In an era where WFH is the norm and where mobile phones, tablets, and laptops are where the action is, DigiTOK is heading the curve with customized and frontline shows and digital projects.





Continue Reading
Click to comment

You must be logged in to post a comment Login

News Wire

IAB Tech Lab Expands Presence in APAC

Shivendra Misra to Focus on the Asia-Pacific Region and Local Efforts

NEW DELHI, Dec. 3, 2020 /PRNewswire/ — IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, announced that Shivendra Misra has been appointed to represent the organization in the Asia-Pacific (APAC) region (Southeast Asia, India, China, and Japan). As IAB Tech Lab’s APAC Director, Misra will oversee key aspects of operations in the region, and will be based in New Delhi, India.

IAB Tech Lab aims to strengthen local cooperation in the Asia-Pacific region for advertising technology through relevant stakeholders, including advertisers, agencies, publishers, advertising technology companies, local IAB chapters, and other trade organizations. Misra’s initial focus will be to increase awareness of IAB Tech Lab in the region. He will mobilize member companies and partner organizations, setting up collaborative working groups for local experts to devise regionally relevant strategies and priorities, while supporting implementation of technical standards and best practices. This will also provide a robust feedback loop to inform future development of Tech Lab’s advertising standards.

“APAC and India are the biggest growth drivers for the digital advertising industry. The region already has the most internet users in the world, most via mobile devices,” said Dennis Buchheim, President, IAB Tech Lab. “Tech Lab has seen solid local adoption of many of its global standards, notably Open Measurement SDK, which has been deployed by over 20 APAC companies to support mobile app measurement. By engaging with product and operations teams in the region, we can help more companies benefit from the interoperability, efficiency, and increased innovation enabled by our standards and can ensure we are supporting them effectively.”

“The APAC region has also become a prime focus for IAB Tech Lab member companies, and it is crucial that Tech Lab connects regularly with more local companies to better understand their needs, share new developments, and facilitate standards adoption,” said Shivendra Misra, Director, APAC, IAB Tech Lab.

Misra has significant experience in the digital industry, initially building internet gaming and healthcare platforms, and was also part of the Indian e-commerce wave. He also served as a management consultant, defining digital strategy for one of the biggest Indian corporations, as well as several small and medium enterprises. Misra’s varied background has prepared him well to support Tech Lab interests in the region.   

Tech Lab’s investment in the Asia-Pacific region builds on other collaborative work around the world. Since 2018, IAB Tech Lab has been working closely with IAB Europe in the development of the Transparency and Consent Framework (TCF), the flagship technical implementation for the General Data Protection Regulation (GDPR) in advertising technology. Tech Lab has also collaborated with international IAB chapters to facilitate global input and feedback on Project Rearc, which is focused on the future of addressability as the use of cookies and other identifiers becomes limited.

Product managers, engineers, ad operations staff, and other professionals in the digital media industry in the Asia-Pacific region who wish to get involved in IAB Tech Lab’s initiatives can learn more and participate in the upcoming webinars, here.

About IAB Tech Lab

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at:

For more information, please visit:

Logo –

Continue Reading

News Wire

Integral Ad Science Expands Business Operations in India, Appoints Mehul Desai as Country Head

MUMBAI, India, Dec. 3, 2020 /PRNewswire/ — Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of seasoned technology leader Mehul Desai as Country Head, India to lead product innovation and business operations locally. Mehul will be based in Pune.

Integral Ad Science Expands Business Operations in India, Appoints Mehul Desai as Country Head


Integral Ad Science Logo (PRNewsfoto/Integral Ad Science (IAS))

“We’re continuing our expansion across APAC, and welcoming Mehul to the IAS team will help fuel our innovation and growth for the region,” said Laura Quigley, SVP APAC, IAS. “Brand safety, ad fraud, and viewability have become even more critical in a complex regional advertising ecosystem. IAS’s growth in India will enable us to bring much-needed transparency to brands placing their digital investments in the region, helping them safeguard the brand reputation and maximize campaign performance.”

Mehul brings more than 20 years of experience in building and leading innovative technology businesses to his new role at IAS, along with immense experience in engineering and R&D. He will help supercharge IAS’s product innovation and growth mandate in India, driving adoption of the company’s best-in-class measurement and verification solutions. Mehul will lead a team of ad-tech experts at IAS to establish strategic relationships with brands and agencies, helping them maximize their investments and media quality for their digital advertising efforts. Most recently, he was the Chief Operating Officer at Scan-IT, where he led technical and business operations. Previously, Mehul was the Director of Software at Fiserv, leading the delivery unit of the company’s Technology Centre of Excellence. He also previously worked at Avaya as Senior Engineering Manager.

“As IAS continues its global growth, India has experienced a huge rise in digital media consumption, along with strong interest from advertisers for independent media quality and performance measurement across their campaigns,” said Mehul Desai, Country Manager, India, IAS. “Joining IAS at this pivotal time, I look forward to advancing the company’s product innovation roadmap by hiring the best talent, including top engineers, to provide industry-leading verification solutions to advertisers in the Indian market and beyond.”

About IAS

Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit

Continue Reading

News Wire

Leading fine-art logistics specialist hasenkamp and 4ARTechnologies launch strategic cooperation to revolutionize global art handling

ZUG, Switzerland, Dec. 2, 2020 /PRNewswire/ — 4ARTechnologies and hasenkamp are joining forces to set new standards for the global landscape of fine art transports and art handling.

The digital art market tools developed by the Swiss Art & Tech expert 4ARTechnologies are already being used by over 30,000 people in 65 countries. Now, renowned European logistics specialist hasenkamp, who handles works by Da Vinci or Gerhard Richter and serves clients like the MET in NY, is providing over a century of expertise and their own developments to define the next generation of fine-art handling services for the industry.


Leading fine-art logistics specialist hasenkamp and 4ARTechnologies launch strategic cooperation.


The immediate goal of the cooperation is to combine 4ARTechnologies’ first-of-it’s-kind art handling tools, including fully digital artwork passport, condition reports and process track & trace with hasenkamp’s leading full-service approach and over 100 years of fine-art logistics experience.

Dr. Thomas Schneider, General Manager of hasenkamp, is enthusiastic about the partnership: “As a specialist for the logistics of high value and sensitive goods, the entire hasenkamp group always focuses on the customer. With our worldwide network, we guarantee the quality of our services and ensure the highest standards of fine-art logistics. We always serve our clients in the best possible way to meet their requirements. Through the cooperation with 4ARTechnologies, we create a further step towards transparency and security for our customers and their artworks.”

“Partnerships with industry leaders like hasenkamp are key to 4ARTechnologies’ success,” notes Niko Kipouros, 4ARTechnologies AG Founder and CEO. “We are excited and proud to cooperate with hasenkamp, as their immense know-how and process experience are fundamental in building an integrated logistics solution that is a further step towards the standardization of a larger art market ecosystem.”

4ARTechnologies AG 

Dino Lewkowicz 

Phone: +41 41 740 00 50

Photo –


Continue Reading


Close Bitnami banner