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Infosys to Onboard Award-Winning Experience Design Agency, Carter Digital

Strengthens Infosys’ creative digital capabilities across Australia

BENGALURU, India and MELBOURNE, Australia, Jan. 13, 2021 /PRNewswire/ — Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced a definitive agreement to purchase assets and onboard employees of Carter Digital, one of Australia’s leading and award-winning experience design agencies. This asset takeover strengthens Infosys’ global design and experience offerings, demonstrates its continued commitment in bringing innovative thinking, talent and creativity to its clients, and provide effective global digital solutions.

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Carter brings to Infosys, experts in human centered design, experiential, enhanced digital transformation, customer interaction expertise, and will also cement WONGDOODY, an Infosys brand, into the Australasian market.The agency is known for its holistic approach and ‘people first, design later’ mantra, delivering services to connect digital to physical experiences in the consumer, commerce, technical and corporate environments, backed with data analysis, analytics, and creative expertise, to drive compelling, purposeful outcomes.

With services that include business and creative strategy, research and insights, branded commerce and digital product development, user and customer experiences, interaction, experiential and creative design, consumer and product design, Carter delivers enriched, purpose-led experience for brands across arts, culture, education, tourism, events, start-ups and healthcare.

Together with Infosys’ earlier acquisition of WONGDOODY that offers creative and marketing services, Carter brings complementary capabilities to help global CMOs and businesses thrive in a digital commerce world.  As part of Infosys’ global design and experience offering, Carter Digital will be rebranded as WONGDOODY and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, as well as design hubs in five Indian cities.

Andrew Groth, Senior Vice President and Region Head for Australia and New Zealand, said, “Australia is a strategic market for Infosys and the company has enjoyed strong and consistent growth serving marquee clients across a range of industries from telecom and financial services, to utilities and the public sector. As digital experience becomes a critical differentiator in most enterprise transformations, the addition of Carter’s capabilities reaffirms our commitment to help clients navigate their digital priorities with a complete end-to-end offering.”

Ben Weiner, CEO, WONGDOODY, an Infosys company, added, “In Carter, we have found kindred spirits who align with the cultures of both WONGDOODY and Infosys. We are very excited to bring their capabilities to Infosys’ clients in the market where the opportunity to add layers of digital strategy, customer experience, and design is significant and compelling. We are excited to welcome Carter Digital to the Infosys family”

“Carrying the WONGDOODY flag into our region provides us the ability to turbo charge our delivery. This, along with the backing of Infosys, means we now have the instant depth and scalability to meet the growing needs and expectations of our current and future clients,” said Paul Beardsell, Founder & Managing Director, Carter Digital.

James Noble, Founder & Chief Creative Officer of Carter Digital added, “We’re excited to be joining WONGDOODY, an Infosys company. Being a like-minded, internationally recognised human experience and brand engagement agency creates enormous opportunities for us in the Australasian market. This enable us to further our industry-leading work, connecting us to new capabilities, and enhancing our partner’s success.”

This is an asset purchase and the transaction is expected to close during the fourth quarter of fiscal 2021, subject to customary closing conditions.

About Carter Digital

Putting people ahead of everything else, Carter delivers human-centric, data driven outcomes to transform the way customers interact with businesses, in a rapidly changing digital world. Delivering experiences to surprise and delight the people using them, they enable clients to exceed audience needs, grow market share and deepen engagements. Carter have achieved sustained success in a world where technology, expectations and adapts to meet customer behaviours.

Winner of numerous industry accolades and awards on behalf of their clients since 2010, is an acknowledgement of the consistent results Carter deliver.

About WONGDOODY, an Infosys company

WONGDOODY is an award-winning creative agency and the global experience-and-design platform for Infosys. The company is recognized for branding, retail, and consumer insights. With offices in Seattle, New York, Los Angeles, Providence, and across the globe; WONGDOODY clients have included Amazon, Honda, and a wide range of Fortune 500 companies.

About Infosys

Infosys is a global leader in next-generation digital services and consulting. We enable clients in 46 countries to navigate their digital transformation. With nearly four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Visit www.infosys.com to see how Infosys (NYSE: INFY) can help your enterprise navigate your next.

Safe Harbor

Certain statements in this release concerning our future growth prospects, financial expectations and plans for navigating the COVID-19 impact on our employees, clients and stakeholders are forward-looking statements intended to qualify for the ‘safe harbor’ under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding COVID-19 and the effects of government and other measures seeking to contain its spread, risks related to an economic downturn or recession in India, the United States and other countries around the world, changes in political, business, and economic conditions, fluctuations in earnings, fluctuations in foreign exchange rates, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, industry segment concentration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks or system failures, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which Infosys has made strategic investments, withdrawal or expiration of governmental fiscal incentives, political instability and regional conflicts, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our industry and the outcome of pending litigation and government investigation. Additional risks that could affect our future operating results are more fully described in our United States Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2020. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company’s filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

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Simplilearn Wins Fourth Consecutive EC-Council Global Award

BENGALURU, India, Jan. 22, 2021 /PRNewswire/ — Simplilearn, the world’s leading Online Bootcamp for digital economy skills training, has been awarded the EC-Council Circle of Excellence Award (Enterprise) for 2020, as announced at the EC-Council Global Awards event. This is the fourth consecutive year that the company is winning an EC-Council Global award. This award honors those training centers that have been most successful in contributing to the information security community by providing comprehensive and cutting-edge certification programs for cybersecurity professionals and aspirants throughout the year.

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The EC Council selected this year’s winners from an extensive training partner network spanning across 145 countries and a large pool of Certified EC-Council Instructors. After evaluating the candidates by the EC-Council awards committee’s stringent criteria, the committee chose the best from each category. 

For more than a decade, the EC-Council’s Circle of Excellence Awards program has honored training companies and enterprises in cybersecurity and other internet-related industries. The council employs numerous industry experts, training partners, and expert instructors on its annual awards board in its selection process. The EC-Council chose Simplilearn from among hundreds of training centers worldwide, including a large pool of Certified EC-Council Instructors.  

Speaking about the achievement, Anand Narayanan, Chief Product Officer, Simplilearn, stated, “We are greatly delighted and honored to have been chosen as the winner of the 2020 EC-Council Circle of Excellence Award (Enterprise), yet another EC-Council Global award win, now for the fourth year in a row and the fifth time overall since 2014. At Simplilearn, all programs are delivered through an online Bootcamp approach that combines the best aspects of self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global learning assistance. We will continue to offer new courses on the highest demand skills, including cybersecurity, to enhance the knowledge and skills of professionals in this crucial industry.” 

Previously, Simplilearn has received the EC-Council Circle of Excellence Award in 2019, 2018, 2017, and 2014, and the Best Newcomer award in 2013. This award adds to the company’s other recent honors that include the 2020 and 2019 Stevie Awards for Customer Service Success and Innovation in Customer Service Management along with Training Industry Magazine’s 2020, 2019, and 2018 Top 20 Online Learning Library awards and 2020 Top 20 IT Training Company Award.

About Simplilearn

Simplilearn is the world’s leading online Bootcamp for digital skills training, focused on helping people acquire the skills they need to thrive in the digital economy. Simplilearn provides outcome-based online training across technologies and applications in Data Science, AI and Machine Learning, Cloud Computing, Cyber Security, Digital Marketing, DevOps, Project Management, and other critical digital disciplines. Through individual courses, comprehensive certification programs, and partnerships with world-renowned universities, Simplilearn provides millions of professionals and thousands of corporate training organizations with the work-ready skills they need to excel in their careers. Based in San Francisco, CA, and Bangalore, India, Simplilearn has helped more than 1,000,000 professionals and 2,000 companies across 150 countries to get trained, acquire certifications, and reach their business and career goals. With over 1,000 live classes each month, real-world projects, and more, professionals learn by doing with Simplilearn. Ongoing industry recognition for the company includes the 2020 Aegis Graham Bell Award for Innovation in EdTech, 2020 Stevie® Gold Award for Customer Service Success, and recognition by the prestigious Training Industry Inc. as one of the Top IT Training Companies for 2020. For more information, please visit www.simplilearn.com

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Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery

GENEVA, Jan. 21, 2021 /PRNewswire/ — Firmenich, the world’s largest privately-owned fragrance and taste company, officially announces the arrival of Matteo Magnani as Chief Consumer & Innovation Officer, Global Perfumery. Magnani is responsible for future-proofing the marketing and innovation pipeline by enhancing existing capabilities and driving breakthrough solutions for our customers.

Matteo Magnani: Chief Consumer & Innovation Officer, Perfumery, Firmenich

“Matteo is an experienced business leader with a strong track record in brand building and innovation,” said Ilaria Resta, President, Global Perfumery, Firmenich. “In this new role, he will focus on transforming in-depth market and consumer insights into business opportunities and solutions, to enhance our robust capabilities across innovation, naturals and sustainability. Matteo will also develop our brand equity and communications, while accelerating digitalization with our customers.”

Prior to joining Firmenich, Matteo spent 17 years at Procter & Gamble. In his last role, he served as Brand Vice President for Fabric Care Europe, where he contributed to the strong growth of brands such as Ariel, Tide, Lenor and Fairy. Prior to this, Matteo led Dolce&Gabbana Beauty, formerly licensed to P&G, overseeing a rich innovation program, including blockbuster fragrance launches and the successful establishment of the luxury fragrance collection and color cosmetics. Born and raised in Milan, Matteo lives in Geneva with his wife and two children.

“I have always been passionate about fragrance and it’s potential to bring added benefit and value to consumer products,” said Matteo Magnani.  “It’s an exciting time to join Firmenich, which, after 125 years, continues to lead the industry in creativity, innovation and sustainability. I feel empowered to drive greater impact for our customers and their consumers.”

Based in Geneva, Matteo will report directly to Ilaria Resta, President, Global Perfumery, and will oversee Perfumery teams across innovation, marketing, consumer insights, naturals, sustainability, digital and communications.

About Firmenich

Firmenich was founded in 1895 in Geneva, Switzerland, and for 125 years has been a private family-owned company. Firmenich is a leading business-to-business company operating primarily in the flavors and fragrances market, and is involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Firmenich aims to offer its customers superior creativity in formulation, a broad and high-quality palette of ingredients and proprietary technologies including in biotechnology, encapsulation, olfactory science and taste modulation, among other areas of innovation. Firmenich had an annual turnover of 3.9billion Swiss Francs at end June 2020. More information about Firmenich is available at www.firmenich.com

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Housing.com partners with MoEngage to boost platform enquiries by 15%

SAN FRANCISCO, Jan. 21, 2021 /PRNewswire/ — Housing.com, India’s leading real estate portal, has signed MoEngage to help increase its push delivery rates and drive better stickiness with hyper-personalized engagement. The decision comes on the back of a three month long POC that clearly established the uplift in deliverability and conversions brought about by MoEngage’s insights led engagement platform.

Housing’s marketing team was utilizing an internal tool to carry out their engagement strategy. However, for every campaign, the team had to depend on their internal tech team to segment users, trigger the campaign at a particular time, and revise content manually if needed. This was becoming a cumbersome task for the team. Furthermore, the delivery rate that the Housing team was able to achieve through the internal tool was improvable.

In an Asian market dominated by Chinese smartphones, the difficulties faced by Housing.com in reaching its users were not new. Multiple optimizations on devices from brands like Xiaomi, Oppo, Vivo, Huawei, etc., limited the deliverability of Housing.com’s push messages. The fact that these brands make for more than 50% of the smartphone market share made it all the more critical.

Housing.com and MoEngage, therefore, embarked on a POC journey in early 2020, with well-defined goals around MoEngage’s Push Amplification Plus module to drive a significant uplift in the push delivery rates, personalization at scale, and subsequently, better conversions.

“We were initially slightly unsure whether to integrate with a 3rd party vendor or not for all the Push Notifications sent to our App audience as we already had an ‘in-house solution’ for the same. But when we saw some great & valuable features that MoEngage offers and the ease with which we could use them, we were confident that it would be worth trying. We then did a POC which turned out to be successful, and now we are using it to re-engage not only our App users but also our Web users.” – Gaurav Jain, Lead Product Manager, Housing.com.

“MoEngage’s three-tier push deliverability optimizations along with OEM partnerships enabled us to achieve a whopping 40% uplift in Push Delivery Rates compared to the internal tool. Using MoEngage’s proprietary Push Amplification Plus, we were able to reach 95% of our users,” added Gaurav.

Once the delivery was sorted, Housing.com decided to focus on a personalized user experience to enhance engagement and eventually improve conversions. Gaurav said, “An AI-powered, insights-led customer engagement platform, MoEngage enabled us to gain rich intelligence into our customers’ preferences, behaviors, and journeys; this allowed us to segment users based on attributes and behaviors. Basis this segment, we ran multichannel user engagement campaigns with relevant property suggestions and recommendations across channels like push and web push notifications. We leveraged MoEngage’s Dynamic Product Messaging (DPM) to scale personalization and ensure that messaging was automatically customized and sent with multiple property suggestions in one push notification.”

The Housing team also leveraged capabilities like content optimization through SHERPA, MoEngage’s proprietary AI engine, which automatically figured out the right message variant and the right time to send messages to every user – in real-time. This helped achieve higher conversions in terms of sessions and leads on the Housing platform.

The results were impressive, says Gaurav, “we saw a 2X increase in CTRs (Click through Rates), 15% increase in the overall app sessions, resulting in 15% more platform enquiries. MoEngage helped us transform our customer engagement strategy by stitching together all channels seamlessly and complementing them with features like DPM, advanced analytics, smart-trigger campaigns, and push amplification. “

Sangeet Aggarwal, Head of Product, Housing.com adds, “Finding your dream home is a long journey, and hence user re-engagement becomes key for us. It is not just about when to reach out, but the right messaging and personalization is very important. MoEngage has helped us realize this potential, and our discussion-to-execution-to-learning cycle has improved significantly.”

About MoEngage:

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is recognized as a leader in the 2020 Gartner Magic Quadrant Report and G2 2020 Summer and Fall report and is a “Strong Performer” in the Forrester Wave for Mobile Engagement Automation, Q3 2020. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. To learn more, visit www.moengage.com.

About Housing.com

Housing.com is the fastest-growing company in the online real estate space. Born out of the need to simplify the search for a home, free of fake listings and endless site visits, they have created a unique property search platform that filled the gaps left by others in the market. Housing.com is an innovative real estate classifieds platform where their consumers and partners can ‘discover’, ‘rent’, ‘buy’, ‘sell’, and ‘finance’ their dream homes. Not only that, you can now pay your rents online using credit cards, generate rent agreements without stepping out and book many other home-related services, which not only makes your lives easy but also rewards you at every step.

Source: https://www.moengage.com/in-the-news/housing-com-partners-with-moengage-to-boost-platform-enquiries-by-15percent/

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