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Ooma Lauded by Frost & Sullivan for Delivering Innovative Connectivity Solutions for SMB

Ooma has addressed the pain points of the SMB sector by embedding its services with highly advanced features and easy-to-use designs

SANTA CLARA, California, Oct. 27, 2020 /PRNewswire/ — Based on its recent analysis of the North American connected SMB market, Frost & Sullivan recognizes Ooma, Inc. ( with the 2020 North American Competitive Strategy Innovation and Leadership Award. Ooma’s approach of offering a compelling managed alternative to a disparate set of communications and connectivity services addresses many of the pain points of small businesses. The most prominent services in its wide array of innovations for businesses and consumers alike are its small business services and home voice services. For the SMB customer, Ooma’s offerings include Ooma Office, Ooma Connect, and Ooma Wi-Fi. These services stand out in the fragmented Unified Communications-as-a-Service (UCaaS) market due to their highly advanced features.

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“Ooma’s suite of solutions helps small businesses manage their critical connectivity services,” said Michael Brandenburg, Senior Industry Analyst. “The type of managed services that Ooma offers to the SMB space has traditionally only been available as more expensive engagements for mid-sized and large enterprises. Ooma is creating its own segment with its managed services strategy, the connected SMB market, and cost-effective communications and network services. Importantly, these services are designed from the ground up to be easy to deploy and consume by non-IT workers.”

A common constraint for SMB and large distributed customers has been the quality of connection. Ooma addressed this with the Ooma Connect (, which is designed to complement or replace a customer’s Internet connection. It combines a mix of on-premises hardware and wireless broadband service to ensure high performances and business continuity. Meanwhile, Ooma Wi-Fi ( builds on both Ooma Office and Ooma Connect to provide a reliable in-building Wi-Fi solution for SMBs. Ooma Wi-Fi has established itself as a cost-effective and enterprise-grade wireless solution for small businesses to access cloud management and integration for Wi-Fi hardware access points and networks.

Ooma Office, Connect, and Wi-Fi services complement each other seamlessly. For example, adding Ooma Connect to an established Ooma Office ( deployment can improve the quality of calls making the UCaaS solution more resilient to outages. Similarly, Ooma Wi-Fi will enable customers to create a portal for guest access while ensuring that the service prioritizes the business’s voice and collaboration traffic over guest traffic.

“In addition to developing managed services around UCaaS, connectivity, and Wi-Fi services and making them highly complementary, Ooma has ensured they are easy to adopt and budget-friendly. It eliminates several complexities for both IT and non-IT staff by doing away with the need to assemble all of the technology components such as SD-WAN and Wi-Fi gear, UCaaS services and endpoints, and wireless backup services,” noted Brandenburg. “These targeted solutions and strategy set apart Ooma from other UCaaS competitors and position it for greater market expansion.”

A free copy of the Frost & Sullivan report explaining why Ooma received the 2020 North American Competitive Strategy Innovation and Leadership Award is available, with no registration required, at

Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Frost & Sullivan

For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.


Harley Gadomski

P: 12104778469



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IAB Tech Lab Expands Presence in APAC

Shivendra Misra to Focus on the Asia-Pacific Region and Local Efforts

NEW DELHI, Dec. 3, 2020 /PRNewswire/ — IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, announced that Shivendra Misra has been appointed to represent the organization in the Asia-Pacific (APAC) region (Southeast Asia, India, China, and Japan). As IAB Tech Lab’s APAC Director, Misra will oversee key aspects of operations in the region, and will be based in New Delhi, India.

IAB Tech Lab aims to strengthen local cooperation in the Asia-Pacific region for advertising technology through relevant stakeholders, including advertisers, agencies, publishers, advertising technology companies, local IAB chapters, and other trade organizations. Misra’s initial focus will be to increase awareness of IAB Tech Lab in the region. He will mobilize member companies and partner organizations, setting up collaborative working groups for local experts to devise regionally relevant strategies and priorities, while supporting implementation of technical standards and best practices. This will also provide a robust feedback loop to inform future development of Tech Lab’s advertising standards.

“APAC and India are the biggest growth drivers for the digital advertising industry. The region already has the most internet users in the world, most via mobile devices,” said Dennis Buchheim, President, IAB Tech Lab. “Tech Lab has seen solid local adoption of many of its global standards, notably Open Measurement SDK, which has been deployed by over 20 APAC companies to support mobile app measurement. By engaging with product and operations teams in the region, we can help more companies benefit from the interoperability, efficiency, and increased innovation enabled by our standards and can ensure we are supporting them effectively.”

“The APAC region has also become a prime focus for IAB Tech Lab member companies, and it is crucial that Tech Lab connects regularly with more local companies to better understand their needs, share new developments, and facilitate standards adoption,” said Shivendra Misra, Director, APAC, IAB Tech Lab.

Misra has significant experience in the digital industry, initially building internet gaming and healthcare platforms, and was also part of the Indian e-commerce wave. He also served as a management consultant, defining digital strategy for one of the biggest Indian corporations, as well as several small and medium enterprises. Misra’s varied background has prepared him well to support Tech Lab interests in the region.   

Tech Lab’s investment in the Asia-Pacific region builds on other collaborative work around the world. Since 2018, IAB Tech Lab has been working closely with IAB Europe in the development of the Transparency and Consent Framework (TCF), the flagship technical implementation for the General Data Protection Regulation (GDPR) in advertising technology. Tech Lab has also collaborated with international IAB chapters to facilitate global input and feedback on Project Rearc, which is focused on the future of addressability as the use of cookies and other identifiers becomes limited.

Product managers, engineers, ad operations staff, and other professionals in the digital media industry in the Asia-Pacific region who wish to get involved in IAB Tech Lab’s initiatives can learn more and participate in the upcoming webinars, here.

About IAB Tech Lab

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at:

For more information, please visit:

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Integral Ad Science Expands Business Operations in India, Appoints Mehul Desai as Country Head

MUMBAI, India, Dec. 3, 2020 /PRNewswire/ — Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of seasoned technology leader Mehul Desai as Country Head, India to lead product innovation and business operations locally. Mehul will be based in Pune.

Integral Ad Science Expands Business Operations in India, Appoints Mehul Desai as Country Head


Integral Ad Science Logo (PRNewsfoto/Integral Ad Science (IAS))

“We’re continuing our expansion across APAC, and welcoming Mehul to the IAS team will help fuel our innovation and growth for the region,” said Laura Quigley, SVP APAC, IAS. “Brand safety, ad fraud, and viewability have become even more critical in a complex regional advertising ecosystem. IAS’s growth in India will enable us to bring much-needed transparency to brands placing their digital investments in the region, helping them safeguard the brand reputation and maximize campaign performance.”

Mehul brings more than 20 years of experience in building and leading innovative technology businesses to his new role at IAS, along with immense experience in engineering and R&D. He will help supercharge IAS’s product innovation and growth mandate in India, driving adoption of the company’s best-in-class measurement and verification solutions. Mehul will lead a team of ad-tech experts at IAS to establish strategic relationships with brands and agencies, helping them maximize their investments and media quality for their digital advertising efforts. Most recently, he was the Chief Operating Officer at Scan-IT, where he led technical and business operations. Previously, Mehul was the Director of Software at Fiserv, leading the delivery unit of the company’s Technology Centre of Excellence. He also previously worked at Avaya as Senior Engineering Manager.

“As IAS continues its global growth, India has experienced a huge rise in digital media consumption, along with strong interest from advertisers for independent media quality and performance measurement across their campaigns,” said Mehul Desai, Country Manager, India, IAS. “Joining IAS at this pivotal time, I look forward to advancing the company’s product innovation roadmap by hiring the best talent, including top engineers, to provide industry-leading verification solutions to advertisers in the Indian market and beyond.”

About IAS

Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit

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Leading fine-art logistics specialist hasenkamp and 4ARTechnologies launch strategic cooperation to revolutionize global art handling

ZUG, Switzerland, Dec. 2, 2020 /PRNewswire/ — 4ARTechnologies and hasenkamp are joining forces to set new standards for the global landscape of fine art transports and art handling.

The digital art market tools developed by the Swiss Art & Tech expert 4ARTechnologies are already being used by over 30,000 people in 65 countries. Now, renowned European logistics specialist hasenkamp, who handles works by Da Vinci or Gerhard Richter and serves clients like the MET in NY, is providing over a century of expertise and their own developments to define the next generation of fine-art handling services for the industry.


Leading fine-art logistics specialist hasenkamp and 4ARTechnologies launch strategic cooperation.


The immediate goal of the cooperation is to combine 4ARTechnologies’ first-of-it’s-kind art handling tools, including fully digital artwork passport, condition reports and process track & trace with hasenkamp’s leading full-service approach and over 100 years of fine-art logistics experience.

Dr. Thomas Schneider, General Manager of hasenkamp, is enthusiastic about the partnership: “As a specialist for the logistics of high value and sensitive goods, the entire hasenkamp group always focuses on the customer. With our worldwide network, we guarantee the quality of our services and ensure the highest standards of fine-art logistics. We always serve our clients in the best possible way to meet their requirements. Through the cooperation with 4ARTechnologies, we create a further step towards transparency and security for our customers and their artworks.”

“Partnerships with industry leaders like hasenkamp are key to 4ARTechnologies’ success,” notes Niko Kipouros, 4ARTechnologies AG Founder and CEO. “We are excited and proud to cooperate with hasenkamp, as their immense know-how and process experience are fundamental in building an integrated logistics solution that is a further step towards the standardization of a larger art market ecosystem.”

4ARTechnologies AG 

Dino Lewkowicz 

Phone: +41 41 740 00 50

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