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Zalando Partners With Fashion Industry Names to Release Never Before Seen Images on the Theme of Human Connection

Brooklyn Beckham, Diane von Furstenberg, Jeremy Scott and Munroe Bergdorf amongst names to share candid, personal moments curated and released as part of the #WeWillHugAgain campaign

BERLIN, Dec. 11, 2020 /PRNewswire/ — This holiday season, Zalando, Europe’s leading online platform for fashion and lifestyle, is partnering with some of fashion’s biggest names to bring the feeling of a million virtual hugs across Europe. The campaign features Brooklyn Beckham, Diane von Furstenberg, Jeremy Scott and Munroe Bergdorf sharing candid images showing the ultimate expression of human connection and solidarity: the hug.

Against the backdrop of a challenging year of uncertainty and separation, the collection comes with the inspirational rallying cry – ‘We Will Hug Again’ – an optimistic message of a more positive future and a reminder of the importance of personal connection this festive period. Images used in the campaign can be downloaded here.

The campaign also features friend of Zalando, model and activist Rain Dove.

The image collection is an extension of Zalando’s Holiday Campaign, ‘We Will Hug Again’, which launched in November with the heart-warming film, ‘100 Years of Hugs‘ and a series of images – Hug Portraits – of real people embracing.

As part of the efforts to celebrate the power of human connection, Zalando is also supporting the Red Cross to help those who may be isolated and lacking that connection at this time. While many of us cannot hug at this moment in time, together they are looking forward to a time when we can. They are calling on consumers to pick a favourite picture of a hug memory from their camera roll and share it on social media. For each post tagging @Zalando and using #WeWillHugAgain, Zalando will donate €5 to the Red Cross.

Photographer Brooklyn Beckham, whose emotive imagery made him the perfect fit for the campaign features, said of the partnership: “Human connection and physical embraces are so important in life. At a time when many of us are apart from loved ones, it felt right to partner with Zalando to spread a message of optimism that we will hug again. These images are deeply personal to me and show moments I don’t often share, but now is the time to be thankful for the great moments we’ve had and look forward to creating many more sometime soon.”

Model and activist Munroe Bergdorf, who shared an image of a tender hug between herself and friend and model Billy, added: “My camera roll is full of so many gorgeous cuddles and hugs with family and friends that I was spoilt for choice. It’s lovely to look back on past moments and know that, even while things can be challenging right now, we will create many more memories like these in the future. Our loved ones are our support systems, they allow us to feel seen, heard and understood. I’m going to miss seeing so many of them over the festive season but I know we have so many amazing times to come. I’m glad to be part of spreading a bit of positivity and part of a campaign that is helping support those that need human connection the most.”

Natalie Wills, Global Director Social Media & Consumer PR remarked: We’re delighted that so many of the industry’s most well-known faces have lent their voices to share this positive message. The images they’ve shared celebrate the beauty of human connection, and we want to inspire the feeling of hope and optimism in these challenging times. It was also important to us to use this campaign as another opportunity to give back to the community and the support Red Cross on their mission to bring connection and support to those that need it most during this period.”  

#wewillhugagain

@Zalando 

Notes to editors:

Zalando’s donation to the Red Cross for this campaign will total up to €100,000, which is on top of a further recent donation of €5m this year. 

For the User Content to class as a valid entry, it must fit the following criteria:

Content should be taken before COVID-19-related restrictions on personal contact.

It should demonstrate a past embrace (“memory of an embrace”).

The social handle @Zalando must be correctly tagged in either the image or copy of the post.

The hashtag #WeWillHugAgain must be featured in the copy of the post.

Full terms and conditions here: https://zln.do/wewillhugagain

Watch 100 Years of Hugs campaign film here: https://www.youtube.com/watch?v=hYLsVwlXj4g

About Zalando:

Zalando (https://corporate.zalando.com) is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 35 million active customers in 17 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world-famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our goal is to become The Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

Photo – https://mma.prnewswire.com/media/1373888/Zalando_WeWillHugAgain.jpg  

Photo – https://mma.prnewswire.com/media/1373890/Zalando_WeWillHugAgain.jpg

 

 

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Simplilearn Wins Fourth Consecutive EC-Council Global Award

BENGALURU, India, Jan. 22, 2021 /PRNewswire/ — Simplilearn, the world’s leading Online Bootcamp for digital economy skills training, has been awarded the EC-Council Circle of Excellence Award (Enterprise) for 2020, as announced at the EC-Council Global Awards event. This is the fourth consecutive year that the company is winning an EC-Council Global award. This award honors those training centers that have been most successful in contributing to the information security community by providing comprehensive and cutting-edge certification programs for cybersecurity professionals and aspirants throughout the year.

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The EC Council selected this year’s winners from an extensive training partner network spanning across 145 countries and a large pool of Certified EC-Council Instructors. After evaluating the candidates by the EC-Council awards committee’s stringent criteria, the committee chose the best from each category. 

For more than a decade, the EC-Council’s Circle of Excellence Awards program has honored training companies and enterprises in cybersecurity and other internet-related industries. The council employs numerous industry experts, training partners, and expert instructors on its annual awards board in its selection process. The EC-Council chose Simplilearn from among hundreds of training centers worldwide, including a large pool of Certified EC-Council Instructors.  

Speaking about the achievement, Anand Narayanan, Chief Product Officer, Simplilearn, stated, “We are greatly delighted and honored to have been chosen as the winner of the 2020 EC-Council Circle of Excellence Award (Enterprise), yet another EC-Council Global award win, now for the fourth year in a row and the fifth time overall since 2014. At Simplilearn, all programs are delivered through an online Bootcamp approach that combines the best aspects of self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global learning assistance. We will continue to offer new courses on the highest demand skills, including cybersecurity, to enhance the knowledge and skills of professionals in this crucial industry.” 

Previously, Simplilearn has received the EC-Council Circle of Excellence Award in 2019, 2018, 2017, and 2014, and the Best Newcomer award in 2013. This award adds to the company’s other recent honors that include the 2020 and 2019 Stevie Awards for Customer Service Success and Innovation in Customer Service Management along with Training Industry Magazine’s 2020, 2019, and 2018 Top 20 Online Learning Library awards and 2020 Top 20 IT Training Company Award.

About Simplilearn

Simplilearn is the world’s leading online Bootcamp for digital skills training, focused on helping people acquire the skills they need to thrive in the digital economy. Simplilearn provides outcome-based online training across technologies and applications in Data Science, AI and Machine Learning, Cloud Computing, Cyber Security, Digital Marketing, DevOps, Project Management, and other critical digital disciplines. Through individual courses, comprehensive certification programs, and partnerships with world-renowned universities, Simplilearn provides millions of professionals and thousands of corporate training organizations with the work-ready skills they need to excel in their careers. Based in San Francisco, CA, and Bangalore, India, Simplilearn has helped more than 1,000,000 professionals and 2,000 companies across 150 countries to get trained, acquire certifications, and reach their business and career goals. With over 1,000 live classes each month, real-world projects, and more, professionals learn by doing with Simplilearn. Ongoing industry recognition for the company includes the 2020 Aegis Graham Bell Award for Innovation in EdTech, 2020 Stevie® Gold Award for Customer Service Success, and recognition by the prestigious Training Industry Inc. as one of the Top IT Training Companies for 2020. For more information, please visit www.simplilearn.com

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Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery

GENEVA, Jan. 21, 2021 /PRNewswire/ — Firmenich, the world’s largest privately-owned fragrance and taste company, officially announces the arrival of Matteo Magnani as Chief Consumer & Innovation Officer, Global Perfumery. Magnani is responsible for future-proofing the marketing and innovation pipeline by enhancing existing capabilities and driving breakthrough solutions for our customers.

Matteo Magnani: Chief Consumer & Innovation Officer, Perfumery, Firmenich

“Matteo is an experienced business leader with a strong track record in brand building and innovation,” said Ilaria Resta, President, Global Perfumery, Firmenich. “In this new role, he will focus on transforming in-depth market and consumer insights into business opportunities and solutions, to enhance our robust capabilities across innovation, naturals and sustainability. Matteo will also develop our brand equity and communications, while accelerating digitalization with our customers.”

Prior to joining Firmenich, Matteo spent 17 years at Procter & Gamble. In his last role, he served as Brand Vice President for Fabric Care Europe, where he contributed to the strong growth of brands such as Ariel, Tide, Lenor and Fairy. Prior to this, Matteo led Dolce&Gabbana Beauty, formerly licensed to P&G, overseeing a rich innovation program, including blockbuster fragrance launches and the successful establishment of the luxury fragrance collection and color cosmetics. Born and raised in Milan, Matteo lives in Geneva with his wife and two children.

“I have always been passionate about fragrance and it’s potential to bring added benefit and value to consumer products,” said Matteo Magnani.  “It’s an exciting time to join Firmenich, which, after 125 years, continues to lead the industry in creativity, innovation and sustainability. I feel empowered to drive greater impact for our customers and their consumers.”

Based in Geneva, Matteo will report directly to Ilaria Resta, President, Global Perfumery, and will oversee Perfumery teams across innovation, marketing, consumer insights, naturals, sustainability, digital and communications.

About Firmenich

Firmenich was founded in 1895 in Geneva, Switzerland, and for 125 years has been a private family-owned company. Firmenich is a leading business-to-business company operating primarily in the flavors and fragrances market, and is involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Firmenich aims to offer its customers superior creativity in formulation, a broad and high-quality palette of ingredients and proprietary technologies including in biotechnology, encapsulation, olfactory science and taste modulation, among other areas of innovation. Firmenich had an annual turnover of 3.9billion Swiss Francs at end June 2020. More information about Firmenich is available at www.firmenich.com

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Housing.com partners with MoEngage to boost platform enquiries by 15%

SAN FRANCISCO, Jan. 21, 2021 /PRNewswire/ — Housing.com, India’s leading real estate portal, has signed MoEngage to help increase its push delivery rates and drive better stickiness with hyper-personalized engagement. The decision comes on the back of a three month long POC that clearly established the uplift in deliverability and conversions brought about by MoEngage’s insights led engagement platform.

Housing’s marketing team was utilizing an internal tool to carry out their engagement strategy. However, for every campaign, the team had to depend on their internal tech team to segment users, trigger the campaign at a particular time, and revise content manually if needed. This was becoming a cumbersome task for the team. Furthermore, the delivery rate that the Housing team was able to achieve through the internal tool was improvable.

In an Asian market dominated by Chinese smartphones, the difficulties faced by Housing.com in reaching its users were not new. Multiple optimizations on devices from brands like Xiaomi, Oppo, Vivo, Huawei, etc., limited the deliverability of Housing.com’s push messages. The fact that these brands make for more than 50% of the smartphone market share made it all the more critical.

Housing.com and MoEngage, therefore, embarked on a POC journey in early 2020, with well-defined goals around MoEngage’s Push Amplification Plus module to drive a significant uplift in the push delivery rates, personalization at scale, and subsequently, better conversions.

“We were initially slightly unsure whether to integrate with a 3rd party vendor or not for all the Push Notifications sent to our App audience as we already had an ‘in-house solution’ for the same. But when we saw some great & valuable features that MoEngage offers and the ease with which we could use them, we were confident that it would be worth trying. We then did a POC which turned out to be successful, and now we are using it to re-engage not only our App users but also our Web users.” – Gaurav Jain, Lead Product Manager, Housing.com.

“MoEngage’s three-tier push deliverability optimizations along with OEM partnerships enabled us to achieve a whopping 40% uplift in Push Delivery Rates compared to the internal tool. Using MoEngage’s proprietary Push Amplification Plus, we were able to reach 95% of our users,” added Gaurav.

Once the delivery was sorted, Housing.com decided to focus on a personalized user experience to enhance engagement and eventually improve conversions. Gaurav said, “An AI-powered, insights-led customer engagement platform, MoEngage enabled us to gain rich intelligence into our customers’ preferences, behaviors, and journeys; this allowed us to segment users based on attributes and behaviors. Basis this segment, we ran multichannel user engagement campaigns with relevant property suggestions and recommendations across channels like push and web push notifications. We leveraged MoEngage’s Dynamic Product Messaging (DPM) to scale personalization and ensure that messaging was automatically customized and sent with multiple property suggestions in one push notification.”

The Housing team also leveraged capabilities like content optimization through SHERPA, MoEngage’s proprietary AI engine, which automatically figured out the right message variant and the right time to send messages to every user – in real-time. This helped achieve higher conversions in terms of sessions and leads on the Housing platform.

The results were impressive, says Gaurav, “we saw a 2X increase in CTRs (Click through Rates), 15% increase in the overall app sessions, resulting in 15% more platform enquiries. MoEngage helped us transform our customer engagement strategy by stitching together all channels seamlessly and complementing them with features like DPM, advanced analytics, smart-trigger campaigns, and push amplification. “

Sangeet Aggarwal, Head of Product, Housing.com adds, “Finding your dream home is a long journey, and hence user re-engagement becomes key for us. It is not just about when to reach out, but the right messaging and personalization is very important. MoEngage has helped us realize this potential, and our discussion-to-execution-to-learning cycle has improved significantly.”

About MoEngage:

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is recognized as a leader in the 2020 Gartner Magic Quadrant Report and G2 2020 Summer and Fall report and is a “Strong Performer” in the Forrester Wave for Mobile Engagement Automation, Q3 2020. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. To learn more, visit www.moengage.com.

About Housing.com

Housing.com is the fastest-growing company in the online real estate space. Born out of the need to simplify the search for a home, free of fake listings and endless site visits, they have created a unique property search platform that filled the gaps left by others in the market. Housing.com is an innovative real estate classifieds platform where their consumers and partners can ‘discover’, ‘rent’, ‘buy’, ‘sell’, and ‘finance’ their dream homes. Not only that, you can now pay your rents online using credit cards, generate rent agreements without stepping out and book many other home-related services, which not only makes your lives easy but also rewards you at every step.

Source: https://www.moengage.com/in-the-news/housing-com-partners-with-moengage-to-boost-platform-enquiries-by-15percent/

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